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Rachelle Dupree

The Allure of Launching a Brand

May 2, 2024

Latest article featured in the May 2024 issue of Dermascope Magazine.by Rachelle Dupree The editorial can be viewed online at  https://www.dermascope.com/freedigital/May2024/?page=30 Launching a personal or private-label skin care brand can be an exciting and rewarding venture to boost sales and increase clientele. With their expertise in skin care and beauty, professionals have a unique advantage when it comes to understanding the needs of clients and creating effective products. That deep understanding of skin types, conditions, and various skin care treatments is invaluable when formulating products that address specific concerns and deliver results…

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AHAs vs Beta Hydroxy Acids (BHAs)

June 5, 2023

This article is published in DERMASCOPE Magazine, June 2023 edition – written by Rachelle Dupree https://www.dermascope.com/freedigital/June2023/?page=87 Beta hydroxy acids (BHAs) are mild acids and gentle chemical exfoliants com­monly used in skin care treatments to improve the appearance and health of skin. First used in skin care in the 1970s, beta hydroxy acids are a type of hydroxy acid, or organic compounds containing a hydroxyl (OH) group. AHAs vs BHAs In the world of skin care products, the most common acid-based ingredients are beta hydroxy acids and alpha hy­droxy acids. Both are typically naturally derived from plant materials, although some are synthesized. While they both perform similar functions, the difference is the chemical com­pound structure between the two. While alpha hydroxy acids are separated from the hydroxy part of the molecule by one carbon atom, beta hydroxy acids are separated by two carbon atoms. This distinction means that common beta hydroxy ac­ids are oil-soluble and have a greater ability to penetrate the lipid layers between skin cells, while alpha hydroxy acids are water-soluble and cannot penetrate skin at a deeper layer. This makes beta hydroxy acids the superior choice ingredient for treating acne. SKIN CARE Commonly derived from natural sources such as plants, tree bark, fruit, some dairy products, as well as synthetic sources, beta hydroxy acids have a number of beneficial prop­erties that make them useful for oily and acne-prone skin. Beta hydroxy acids’ oil-soluble structure also means they can break down dirt and other debris from skin to remove impuri­ties. This makes them effective at treating a variety of skin conditions including blackheads and whiteheads. They also assist with basal cell layer stimulation and remove surface cells, which can reduce the appearance of fine lines and wrinkles in addition to hyperpigmentation Beta hydroxy acids are also anti-inflammatory, meaning they can help reduce the redness and inflammation associated with acne and other skin conditions. Salicylic Acid One of the most common types of beta hydroxy acids is salicylic acid (a derivative of salicin), a natural ingredient de­rived from plants such as willow bark and oil of wintergreen. As a keratolytic medication, it is one of the most popular in­gredients in acne treatments and works by dissolving some of the deeper pore-clogging bonds between skin cells. This effect also produces easy exfoliation by softening or slough­ing off the top layer of skin. It is generally considered safe for most skin types…

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Globally Gorgeous: Continental Skin Care

November 1, 2022

https://www.dermascope.com/freedigital/November2022/?page=70

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All Business – Setting Up An LLC for Spas and Skincare Professionals

August 1, 2022

Written by Rachelle Dupree for Dermascope Magazine, print edition, August, 2022 https://www.dermascope.com/digital-magazine/14169-august-2022

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Online Shopping: Choosing the Right E-Commerce Solution

May 12, 2022

An e-commerce platform is software that allows a business to sell over the internet and customers to purchase products or services online. If your business has a website, chances are it came with a package option for online sales. These options can vary widely depending on your business size and needs. E-COMMERCE OPTIONS There are two main types of e-commerce platforms. One is an open-source, meaning it can be customized and built to suit specific needs using free, open-source code. A few of the most popular open-source platforms are Magento, Drupal, Joomla, Woo-Commerce, and Open Cart. The second and most user-friendly option is to use downloadable plugins or apps that are ready to use. Also known as software as a service, many of these come packaged with popular web design programs like Weebly, Wix, or Squarspace. The most popular platforms usually offer both options. One can think of these options as the difference between building a house from the ground up or purchasing a move-in ready home. Budgetary constraints will determine the best solution. Basic questions to consider are: Does it require developing and coding skills? Do you have to pay for hosting in case you use one of the paid plans? What is the comparative cost of upgrading to premium plans? Is it scalable for growth? Will you be using search engine optimization marketing? What features does it offer? Does it allow third-party integration, such as payment gateways, accounting applications, and social networks? How much time can you dedicate to administration? Does the platform offer direct customer support? COST The old saying “you get what you pay for” holds true in e-commerce as well. Many small businesses can function just fine with free options through a web design and host account like Opencart or Squareonline but many require hosting and plugin fees. Conversely, the larger the business or the more complex the needs, the higher the cost. That cost can go up from hundreds to tens of thousands annually. BUSINESS FUNCTIONS & NEEDS Determining a business’s e-commerce needs will depend on whether a business is just starting out, is home-based or operating a multi-location franchise with employees, or is selling products online in addition to booking service appointments. While it’s exciting to be your own boss, many small business owners never consider the administrative and accounting details their websites and sales platforms will need when it comes to quarterly…

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    About Me

    Hello! Im a graphic designer, illustrator and writer with over 15 years experience in the marketing, advertising and media world. I love creating, designing and just generally making things beautiful. I can help you with everything from business cards to websites. If you like my designs, contact me and see what new creations we can make together!

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    Latest Posts

    • The Allure of Launching a Brand May 2, 2024
    • AHAs vs Beta Hydroxy Acids (BHAs) June 5, 2023
    • Globally Gorgeous: Continental Skin Care November 1, 2022

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