An e-commerce platform is software that allows a business to sell over the internet and customers to purchase products or services online. If your business has a website, chances are it came with a package option for online sales. These options can vary widely depending on your business size and needs. E-COMMERCE OPTIONS There are two main types of e-commerce platforms. One is an open-source, meaning it can be customized and built to suit specific needs using free, open-source code. A few of the most popular open-source platforms are Magento, Drupal, Joomla, Woo-Commerce, and Open Cart. The second and most user-friendly option is to use downloadable plugins or apps that are ready to use. Also known as software as a service, many of these come packaged with popular web design programs like Weebly, Wix, or Squarspace. The most popular platforms usually offer both options. One can think of these options as the difference between building a house from the ground up or purchasing a move-in ready home. Budgetary constraints will determine the best solution. Basic questions to consider are: Does it require developing and coding skills? Do you have to pay for hosting in case you use one of the paid plans? What is the comparative cost of upgrading to premium plans? Is it scalable for growth? Will you be using search engine optimization marketing? What features does it offer? Does it allow third-party integration, such as payment gateways, accounting applications, and social networks? How much time can you dedicate to administration? Does the platform offer direct customer support? COST The old saying “you get what you pay for” holds true in e-commerce as well. Many small businesses can function just fine with free options through a web design and host account like Opencart or Squareonline but many require hosting and plugin fees. Conversely, the larger the business or the more complex the needs, the higher the cost. That cost can go up from hundreds to tens of thousands annually. BUSINESS FUNCTIONS & NEEDS Determining a business’s e-commerce needs will depend on whether a business is just starting out, is home-based or operating a multi-location franchise with employees, or is selling products online in addition to booking service appointments. While it’s exciting to be your own boss, many small business owners never consider the administrative and accounting details their websites and sales platforms will need when it comes to quarterly…
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