Archives for November 2020

Curb appeal is the first impression in real estate, and a spa business should also be doubly mindful of this fact. As a spa owner, presenting a clean, accessible, and inviting storefront speaks volumes to what treatments or pampering clients should expect when they walk in the door. As the number of spas and medical spas increases, it is vital to find a design theme that can not only stand out from the competition but invite new clients in. Attention should be given to spa interiors and treatment rooms, color pallets, lighting, sound, and furniture. It can be a real detriment to not continue that level of attention to the exterior. Not every spa can be located on acres of lush woodlands or sandy beaches tucked away in a private retreat. In fact, many of them are right next door in urban locations, such as shopping strip malls and small storefronts. While there may be some limitations to what can be built out or designed in a congregated shopping center, there are still plenty of small ways to make a big impact and draw more people to the spa’s location. CLEANLINESS & ACCESSIBILITY A successful spa-front should be clean, well-designed, on-trend, and accessible. Consider all aspects of that first-impression, including parking availability, sidewalks or paths, plants or foliage, and overall design. One of the more frustrating experiences in urban living is to drive by a new restaurant or business you would love to visit only to discover, they only offer street or two-hour metered parking. Many potential clients will keep on driving or go looking for a better location. If parking is an issue, try to find alternatives nearby. Perhaps the spa can offer valet or rent space from another local business or parking garage. The ability to allow clients to stay longer if they so choose is a big plus. Once parking is situated, pay attention to the condition of the sidewalks and walkways. Are they cracked and uprooted? Are they a tripping hazard? Are they accessible and navigable by anyone with a handicap? Are they littered with trash or debris? If possible, can a custom-stamped sidewalk or pathway be done? The dollars are in the details. Spending even a little bit more of the budget for a slightly higher end landscape or walkway will make all the difference. SIGNAGE & OVERALL DESIGNS You probably will spend hours if…

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